Is the MeTotal Lifestyle the Key to Personal Wellness and Clarity?

With Kary, Joey, and JM,
Show Hosts, FUZZEE'ish Podcast
This week on the FUZZEE’-ish Podcast, the guys explore the MeTotal lifestyle movement and their journey with the podcast and "fuzzy water," a cannabis-infused beverage concept. They reflect on the personal wellness and discipline required for the movement, the evolution of cannabis perceptions since Oregon's legalization in 2014, and the shift towards microdosing for well-being. The speakers share their 2024 practices, like waking early and engaging in fitness, and discuss their interests in chess and cold plunging. They also touch on creating positive environments and end with a light conversation about footwear preferences, Tom Brady's business ventures, and more.

Highlights from this week’s conversation include:

  • Broadening the Scope of MeTotal (1:12)
  • Challenges of MeTotal Lifestyle (2:58)
  • Defining the MeTotal Concept (00:05:34)
  • The Origins of the FUZZEE’-ish Podcast (11:09)
  • Challenges and Opportunities in the Cannabis Industry (13:16)
  • Joe’s Personal Background and Involvement in the Podcast (15:29)
  • Learning about Cannabis Legalization (17:58)
  • Changing Perspective on Cannabis (19:09)
  • Creating a Healthier Environment (21:40)
  • Chess and Cold Plunging (25:20)
  • Mood-Boosting Environment (26:19)
  • Feet-Heat Segment: What’s on your feet? (28:15)

 

The FUZZEE’-ish Podcast highlights a movement that’s brewing and that movement is the MeTotal lifestyle. It centers around keeping your sense of self intact and gaining clarity of purpose as you each. We’re on a mission to show you how to enjoy friends, fellowship, and life without substance dependence. It’s time to discover how you can begin living a MeTotal lifestyle. To learn more and to subscribe to the show, visit fuzzeeishpodcast.com

Transcript

Joe Quattrone 00:34
Welcome back to the FUZZEE’-ish podcast. I’m your host, Joey Q. And with me today, as always, are JMG and Kary, why don’t we go back? Let’s back up a second and just do a quick round robin on MeTotal’s first months of life, right? So we obviously coined that term about a year ago, a little bit over a year ago. It’s been out there in social media circles and on the podcast now for about four or five months. What have we learned in having conversations with ourselves and applying things to our daily lives? conversations with people that have listened to and follow the podcast or connect with us on social media? What have you guys been feeling or hearing out there?

JM Guthrie 01:14
Yeah, so I’ll start. I mean, I think, as I mentioned, and we’ve talked about this, some, both online and offline of the show, I think the origin of me totally was this idea of a different relationship with alcohol, and then it doesn’t need to be one or zero. And there’s not just the same path, the 12 steps or cold turkey, or a religion or some other type of therapy or rehab that gets you from that, that one to zero. aspect, you know, there’s there’s a, there’s a step, a step by step or you know, an incremental process to having improved relationship with booze, I think the thing that I’ve learned the most is that it resonates across just about all types of mental wellness, and not even just consumption. So it’s easy to apply it to addiction, and obviously, it starts with alcohol. But the reality is, your mental wellness is one day at a time as well, right? And it’s incremental. And it’s working on certain things to try to improve the sort of mindset and frame of mind that you’re in on a daily basis, just the same as it’s trying to not have a few drinks, or too many drinks every week, the way that it started. So I’m just excited because of the the breadth of what it could mean, and the number of people I really truly believe it will help to understand that there’s a better path and that even though you can’t see the results on a daily basis, there’s this community of people that care, and that will listen and continue to talk about it, but can also exemplify the successes, and the improvements that they’ve made in their own life. By truly sort of stacking one better day at a time, over and over and over. Carry. What about you,

Kary Youman 02:58
you know, what I’ve learned just kind of from this journey. Over the last however many, many months we’ve been doing this, as you know, me total is not about convenience. You know, this isn’t this isn’t a movement of convenience. And when I say that, I mean, you know, we talked earlier about resilience and just being on the path and persistence and discipline. You know, again, I’ve been talking about just kind of feeling like I’m in the eye of the storm right now. And, you know, there were a couple of days where, you know, I wasn’t hitting my workouts as hard. Maybe I didn’t go for that walk. I didn’t take a cold shower. I didn’t I didn’t check in with my wife. And a couple more days go by. And it’s just like, Man, I’m really agitated right now. Man, I’m really irritated right now, man, I feel like the world is just caving in on me. And my wife just kind of had to check me she’s like, Did you do the things that you say that are important to you? You know what I mean? Like, yes, like maybe you want X, Y, and Z. But those are things right now that maybe you can’t control. And what I realized with this new total lifestyle is it’s not about convenience, it’s really about the choice to commit to what I say I’m going to do like, what are the things that I can do, regardless of what the weather is, regardless of what’s in my bank account, regardless of what time it is, regardless of what day of the month it is, regardless of what’s at the refrigerator, it doesn’t matter. So I think for me just being reminded, through all the different talks and interviews that we’ve had, as everyone that’s on this path right now, at some point, they make a sacrifice and a commitment that they’re made total, that their lifestyle that they’re however many things they just need to do per day is more important than anything else going on, regardless of how it feels is just something that yeah, it’s just really it’s just something that it’s just it’s really ingrained in me. It’s just like, bro, some days, you’re just not gonna want to do it. And the question is, are you going to listen to that? Are you going to keep moving? So yeah, I mean, that’s, that’s kind of the short version. I just think hearing everyone’s story is just reminding me that this isn’t about convenience. It’s about a choice.

JM Guthrie 05:00
Yeah, man, and it’s and it’s the choice to, to have a bet to be a better version of yourself, right? I mean, that’s there. For right, like, I mean, all those things you said, I’m just sitting here shaking my head and completing affirmation and confirmation because you don’t want to do it every day. But the result in the person and the human that we’re all trying to be in or making this commitment to be, is a better version, and a better model for all those people that we come across, personally and professionally. So I’m here for all that. In

Joe Quattrone 05:34
In terms of the things that I’ve learned over the first like, I’d say six months of me being out there in the wild, I think it’s really hard, trying to communicate something that’s kind of a new to the world concept like this. And the reason I say that is because I think for so long, and this has come out in several conversations I’ve had with people, for so long, we’ve been so used to seeing role models of a lot of different ilk. And you know, when we think about white collar examples of people that we should try to emulate, it’s usually rich people, wealthy people with big houses with, you know, hot wives and stuff like that. Or you’re confronted with like, blue collar, you know, archetypes of that you should be following brave people, firemen, policemen, you know, EMTs, things like that. But there’s, there has never really been that middle ground. You know, there hasn’t been that compassionate, soft spoken leader of a family, somebody that lives a good life. I mean, there always has been, we’ve seen these people and individually, if you know them, you know, that you should look up to them. And I think we’ve probably all individually seen that in our lives, and some of our friends, parents and whatnot. But really trying to put some language around that and trying to figure out how to, you know, live a life that’s worth following, I think, is an interesting conundrum to have. Because you know, you don’t hear Hollywood talking about this, you don’t hear corporate America talking about people that are trying to march on a Mito little journey. And, and I think it’s a challenge of a lifetime to try to figure out how to synthesize and crystallize and put the right words into action, but the right imagery in the action. And we’ve struggled with this as a trifecta is really trying to figure out how to bottle it all up and package it for people. But like, I think that’s the thing I want to let listeners in on a little bit is that on a daily basis, we struggle with how to talk about this thing. And it’s not easy to put your finger on. But I think it’s the right thing to put your finger on. And I think there’s so many people out there that want to fit this description, and need people like us to kind of consistently try to define it and make it easier for them to point to Yeah, I think that’s the that’s the thing that motivates me is that it’s not done yet, and we need to figure it out.

JM Guthrie 07:53
Yeah, two more things that come to mind from that is, number one, I think we need and this is more about how do we improve the message of me totally, there needs to be a visual component. So we’re working on some art, and some brand in relation to me total that I think is going to help to exemplify the message because people hone in on those sorts of things. That’s number one. And number two, we’ve decided to do this pretty organically, right? We’ve had some conversations with some folks that sort of spin around the same kind of circle and kind of read them into what we think me total is, but we haven’t really gone out and tried to find the right person to be sort of an ambassador that has a significant amount of influence in the sphere of the world that we’re taught. And I think that’s something that we’ll do pretty shortly here, which is going to, I think, at least to some degree, to Joe, to your point, being sort of a mantra that in its infancy, will give some level of credibility, and hopefully, some level of momentum as it pertains to the flywheel to start to capture more mindshare, more perspectives, more people that are in similar places, because the reality is, and I’ve said this, in another show that we did Goggin Goggins talks about carries boy Goggins we mentioned already today, talks about you just get to this place that I can’t describe, right? You keep pushing on it, you keep chasing, being this better person or this better version of yourself. And ultimately, you just get to this mindset that allows you to keep going and allows you to start to like really understand it, and whether that’s is ultramarathons or just not, you know, maybe it’s not drinking, that he doesn’t have a coin or a way to frame and I think that’s me total. I mean, that’s truly what we’re talking about is getting to this place. That’s indescribable except for the results, and the better people that you have become and hopefully, many others will be encouraged to be Have themselves as part of this as we go forward. Let’s

Joe Quattrone 10:02
transition real quick. I think we should crack the top on the topic that’s been kind of brewing beneath the surface of the podcast and the me total movement and this thing that we call fuzzy ish and all that stuff. Because I think it’s, I don’t know, I don’t know why this is the right time. But I think it’s worthwhile to talk about right now. Because I think the industry is getting interesting right now with a lot of the stuff that’s going on. And I don’t know, I just get a sense that we should probably describe, that kind of brought us all together. So for the listening audience. We’ve been working on something now for a few years. And that kind of will supersedes our podcast in terms of length, in which we’ve been working on it. And it’s the thing that kind of brought the three of us and many more people together. Prior to the Podcast, the podcast is the scaffolding around this thing, actually, or maybe this will be the scaffolding around the podcast, who knows how it’s going to eventually work out. But we were brought together for something much different originally, and, and jam. Yeah, go ahead and let everybody know what that is. Yeah, man.

JM Guthrie 11:09
It’s interesting. You want to talk about this today? It’s something that I think my uncle Gus, my dad’s brother, brought up after the second show, the second podcast having known sort of the origin and the genesis of how we all came together and why we initially decided to do the podcast. Why we call it fuzzy ish. I mean, on and on. But the reality is, obviously we came together because we had an idea for an infused drink. It spawned from an old story of my grandmother, my resting place in Macon, Georgia grandmother used to call sparkling water, fuzzy water. And I was reminded of that in like 2015, bought a bunch of domains around fuzzy water. Years later, a friend knew I was thinking about not drinking anymore, said he had been in California, had tried this infused beverage, and said it gave him the perfect fuzzy feeling. And before I knew it, you know, all of a sudden, I’m calling you guys to talk about having heard of cannabis infused beverages. And we’re chasing a cannabis business, which is something that I would have never in a million years dreamed to have been pursuing myself, considering my technology consulting and sort of brand background. But brand was always something that I did want to do. And so all this here we are and people say all the time, and something I really subscribe to the best brands have the best origin stories. And so the fact that in McCreary and Macon, Georgia used to call clubs, Soda recovering alcoholic, fuzzy water, and I was reminded of that, and then I had this conversation and called you guys. God bless. Here we are with this cool story about a cannabis infused beverage that we’re chasing. And what’s interesting is I think we started talking about the podcast as a way to basically lead lean into what we were doing on the beverage side. And what we what’s turned out is that MeTotal has come out of the fuzziest podcast. And if I’m honest, all of a sudden, that feels so much more important to me than the brand of product that we’re working on. And I think ultimately there is going to be a separation, right? Like it’s not going to be the same. I think that there’s a crew of people as part of our meat total movement that might be interested in trying Fuzzy water versus, you know, an alcoholic beverage. Or there might be people like myself that thought, Oh, yes, is that what I was going to lean on instead of booze that now hasn’t had any THC and a lot of months. And so you know, I think that the cool thing is there’s kind of all these different directions that we can take it, but we’re feeling really good about the product. You know, I think the other interesting thing that’s happened much to some of our chagrin, maybe all of our chagrin is the industry continues to sort of stay in a little bit of a stagnant state as it pertains to regulation and not a lot of clarity on where it’s headed. A lot more interest and a lot more volume being pumped into the Farm Bill category, sort of that delta nine and delta eight, which we’ve decided not to chase, at least to date, and obviously the government still sort of held up on federal regulation. So our advisors and investors are really interested in waiting till a clear path. Because, you know, fortunately, we have access to some pretty cool influence and a lot of capital and feel like when it’s the right time, we can really jump on it versus trying to just dip our toe. Cool.

Joe Quattrone 14:51
Well, thanks for sharing. I’ll kind of give my insertion story I guess you could say and then carry you give yours as well. Because I think we we come in from to various different backgrounds I’m more of like the, the alcohol guy who’s worked in that professionally and, and carries more of like the OG kind of like, grew up for the past 20 years and like the heartland of cannabis but so I kind of first started to get the sense that jam and I both were rallied around a similar concept when I had already quit drinking alcohol. I was out in Los Angeles at this time JM was out in town visiting, he was on a work trip. And we got together at a World Series gathering at a bar down in Santa Monica and, and I was drinking, I think Budweiser zero Heineken zero or something like that. I think Jan was still drinking at the time, but he was already starting to think about giving it up. And around the same time Lagunitas had come out with a hop infused cannabis infused beverage called hot water that had some THC in it. And I remember thinking at that time, I was like, holy smokes, that you can actually drink a beverage that doesn’t get you drunk, that gets you a little bit high, but also completely avoids having a hangover. The next day, I was like, “How is this not like a $30 billion idea already?” And in having the background that I have working at an enterprise level in the consumer packaged goods, beverage space, I mean, I’ve worked on every kind of beverage you could possibly imagine. I’ve worked on beer, liquor, wine, tea, kombucha, water, pretty much you name that kind of beverage, and there’s a chance I’ve done something at a professional level in support of that type of beverage. So yeah, when jam called me up, maybe like a year or so later and said, Hey, I’ve got some IP for talking in fuzzy water. You want to join the crew? I did not think twice. I was like, hell yeah, I want to join the team. And, and so off we go. And, you know, I’ve, I’ve, you know, I’ve always wanted to do a podcast anyway. And I always thought that this would be a great way to kind of entice people into this, this lifestyle that I’ve been living for the past six years alcohol free, but kind of interested in other things. And to be honest with you, I still think there’s a lot of runway for that I think there’s so many people out there that are medically going to have to give up alcohol, they’re just gonna have to, and things like fuzzy water can prevent you from having to, you know, not have friends anymore, you can still go to the bar and have a fuzzy or a beverage of similar ilk, and not get drunk not have any arguments with your spouse, you know, like, all the things you don’t want to do that alcohol kind of is the the precursor for. You don’t have to do those things when you’re on when you have a fuzzy beverage or fuzzy water or a beverage like it. And that’s what gets me really excited about this type of product. But anyway, carry over to you.

Kary Youman 17:57
Yeah, I’ll just piggyback on both of your stories. Yeah, I mean, you say I’m the OG but I’m like, Man, I feel like I’m still just learning so much about it. But in 2014, I was living in Oregon, and that’s when cannabis officially became recreational in Oregon. And it was a big deal. A lot of people were really excited. And there’s a lot of promise for that. Not just because you could smoke cannabis and not get arrested. But there also was this component of wow, like cannabis actually became illegal in 1937. But before that it was used for medicinal purposes, mostly. And it was like one of the top three. Don’t Don’t quote me on this, but I want to say it was like one of the top three sort of elixirs that doctors would prescribe to people for different ailments, whether it was pain or anxiety, or, you know, whatever the case may be. So I think for me, you know, unfortunately before 2014 It wasn’t legal, so technically, I guess I was breaking the law because I was consuming cannabis. But it’s interesting. As soon as it became legal, I started working with a company that its whole messaging was around cannabis as a lifestyle cannabis as an enhancement. Like, let’s not this isn’t about sitting on the couch eating Cheetos, playing video games and there’s nothing wrong with doing that if that’s your deal. But that’s just not what the brand was about. Like a lot of the people I was working with were very, very high performing business owners and very athletic surfers and you know, just just did a lot of stuff. They really took their health and fitness seriously. So for me like my perspective on cannabis sort of changed a lot once it became legal because there was more talk just around like what are the actual benefits of cannabis outside of just getting high? So when you know, JM, you know, sort of started talking about this and 2020 to me specifically, I know you know, you’ve been talking about this for a while. I was really excited because I knew that cannabis was more than what so many other people were talking about and even for myself. I’ve tried to So many different variations of cannabis. I was sort of at the point in my career where I was more into micro dosing cannabis and not just hitting bongs, and smoking and doing all this stuff that I did in a previous lifetime. So just being able to have a little bit of cannabis to start my day or to enhance my workout just sounded like a really cool thing to do. So, yeah, man, I mean, I think it’s been interesting how fuzzy has evolved, because to your point earlier, jam, I feel like, you know, me total was sort of born out of fuzzy and since then, like, my cannabis consumption has gone down, like tremendously, like almost zero at this point. Because I realized, again, like cannabis can be used in so many positive ways, and such a unique alternative for so many of the other things that I think people are prescribed to or feel more comfortable using. So just having the opportunity to be on a team that’s helping to sort of change the dialogue around cannabis was exciting. But I think also to just really being able to create an environment with this homey total movement for people who are kind of sober again, you know, we’re not saying any of this stuff is bad. It’s just, are you using it to escape? Are you using it to numb? Are you using it to enhance your life? Are you using it to go deeper into yourself? Are you using it to connect with other elements of yourself? So I think in so many words, this whole fuzzy ish journey has been really unique, because out of the fuzziness, I think there’s actually been a lot of clarity around this me total movement that I feel ultimately is what you know, fuzzy is about, it’s about finding alternatives to just becoming the healthiest version of yourself.

Joe Quattrone 21:40
Well, that’s a great little bit from each of us. I think I’ll leave it at this, this notion from the new head coach of the Washington commander’s, I love doing hard things with great people. And that seems like the journey we’re on. If I had to coin a sub-sub phrase for the collective me total, or we total, it would be that. So pleasure to be on this journey with you, fellas. Let’s move on from that topic. And if any of the listeners out there have any questions about fuzzy ish, or, you know, the fuzzy water brand, I guess, now I can mention that in conversation, when it’s going to be available, where it’s going to be available, that’s if we don’t have a ton of detail. Like James said, we’re going to slow roll it, but we’re happy to have those conversations, you know, in the DMS or whatever, or email or whatever, whatever you whatever kinds of questions you have. Or even if you want to, you know, shoot us over the names of some products that you’ve been able to see out in the wild that are like this product we are, we’re constantly doing research and market research. And we want to get familiar with all of the products out there. So feel free to shoot us a note and let us know what you’re drinking and stuff like that, that’d be great. We are going to go into products in practices 2024 edition, you’re not allowed to use any of your products and practices that you’ve brought up in the past. Just kind of going back and again, I think that the spin on this one is to think about it more in terms of me totally and less in terms of fuzzy ish. So in terms of your wellness, mental, physical, emotional, spiritual, whatever the case may be, what are some of those things that are helping you live into your meat total? In 2024? Yeah, but

JM Guthrie 23:26
First, really, it will be really quick, trying to wake up at 5:07 every morning. So what I like is sevens, my lucky number, so I try to, you know, keep numbers for whatever reason that are impactful, feel it, you know, feel a connection to them. So the 507 alarm goes off. Typically, it doesn’t go off, I get out of bed, not on the weekends, but during the week. I mean, going and seeing a trainer two days a week at 6am. But yeah, just trying to get the day started earlier. Found that I’ve been able to just do some quiet time sort of thinking but also get some stuff done before the kids are awake and without any sort of stressors of the day in front of me both personally and professionally. And then also hit the fitness button earlier, which just seems to make for a better day. Are they more filled with me total? So waking up earlier is my 2024 practice.

Joe Quattrone 24:23
Carry what say you write on? Yeah, I

Kary Youman 24:25
I was just getting some flashbacks of that. Number seven football jersey day. Oh,

JM Guthrie 24:29
yeah, there you go. That’s not there’s not many, not many. Good. There’s a couple of good highlights in urine both about it

Kary Youman 24:36
under first. Yeah, so for me, I got two quick ones. Um, man, I started playing chess last year. And I mean, for me personally, it’s not like I’m just playing it all day. But I just find that if I’m able to just sort of play for like 10 minutes, have a couple of friends who play so I’m able just to make a move and move away. There’s something about the strategy of chess that just feels like it makes me sharper for a lot of other things happening in the day, I just feel more strategic. So it’s just been a lot of fun learning that game I wish I would have started when I was younger, I think I’m too old to become a grandmaster at this point unless I just get real serious. But that’s been a lot of fun. And then also too, I haven’t mentioned this before, but it’s something I’ve done on and off and just kind of getting back into it. My wife purchased this tub. It’s essentially a portable tub and you can fill it. But since it’s winter here in Georgia, if you fill it with water, it gets really cold. So I’ve been getting back into cold plunging and again, you know, just feeling different emotions. Like no matter how you feel, you immerse yourself in cold water someone’s gonna switch so chests and cold plunging has been sort of something that I’m looking to really dive deeper into in 2014 For

Joe Quattrone 25:50
I love the cold plunge. I take cold showers every day. I love it. So some of you that watch this on YouTube might notice that my background has changed. So I’ll give you a quick explanation as to why that is. You know, for a while, I was always going for what’s in my background when I’m on zooms or Google meets or meetings for work, or podcast episodes or whatever. But then I started realizing that’s not for me, that’s not for my mental health because I don’t like staring at a wall. That’s what I would be doing if I was optimizing my background for you. So I’ve faced my door out the window, so I can actually look at the woods and I also put a bunch of these like fake plants behind my computer. And, you know, as silly as it sounds, being able to look at some, you know, flowers, puts me in a really good mood every day. I’ve got those, I’ve got the little fake cactus joints down here. And it just makes me feel great. You know, like, I don’t know, sometimes I’ll crack my window open and get a little breeze coming in from the outside. Just kind of that just feeling that experiential kind of vibe in my room, lifts my spirits. And no matter what I’m facing, like after I get through, of course, it wouldn’t be me if I didn’t mention new religious books, and new devotionals that I’ve gotten and all that kind of stuff, which I do look at and read every day. But I like what I look at as well like just being able to look at my computer screen and you know, just beyond that be greeted with flowers and the outdoors and stuff like that dramatic spike in mood.

Kary Youman 27:26
Secretly I was waiting for the Jazzercise to be mentioned again. But um, oh, yeah.

Joe Quattrone 27:30
I mean, you know, like, I got to have a good look and jaw line, right? So for the YouTube followers out there, you know, these little guys, you chomp on, you know, the thought is, is that we as a human species, we don’t chew our food as much as our parents generation did because we eat all kinds of crap that goes in the microwave and whatnot. And back in the 50s and 60s Apparently people ate more steak and chicken and all that kind of stuff. So you use this thing you get the jaw line from the 50s So very nice

Kary Youman 28:00
all about the fall plants man I got a couple of those here too.

Joe Quattrone 28:03
Gotta get the plants man. Cool. All right. And the last segment is my favorite segment and this time I don’t actually have sneakers to share with everybody but feet heat.

Kary Youman 28:15
You don’t have those new balances I was waiting for.

Joe Quattrone 28:17
I’ve got feet. I’ve got something on my feet but I wouldn’t necessarily call them new balances or shoes. We’ll get into what’s going on on James feet today at the glass

JM Guthrie 28:30
With me first I’m about to pull some fire up watching these are the Red Lost and Found Jordan ones that they released last year so easily. supposed to look like the originals. There’s like some worn aspect of them. My tongue is yellowed. Oh wow. As if you know the real thickness. The box is actually all sort of distressed to some of the leathers distressed. These are tight, just casual favorite sets. Yeah as a clean tight

Joe Quattrone 29:06
carry what’s on your feet Yeah, I

Kary Youman 29:08
I think I pulled these up before I got them actually not too. These are I think I had these a couple of years ago but these are the Jordan three two ones. It’s a combination of the ones like three you’ve never shown to us I do like those yeah these are those are times when I don’t want them out much but I knew what today was gonna

Joe Quattrone 29:26
be knew what today was so I apparently forgot because and I could just go into my closet behind me and fake it but I’ve been in this like Northern Exposure kind of vibe with like you know the little like jackets and whatnot and my wife likes to keep the AC on real low in the house so but I’ve got some nice nice socks on I hide dress socks and I’ve got my Burke’s my work clogs on. Nice just easy to slip on slip off

Kary Youman 29:52
You got me thinking about Brett Winston right now man.

Joe Quattrone 29:54
I know I have plantar fasciitis. So I can’t I can’t step barefoot on hardwood or else my feet go nuts and my arches go nuts. So I have to wear something and Burke’s are like, you know, kind of acceptable like usually afterwards sneakers, but I can get away with these tried and true, tried and true and they go with every outfit you for the most part, you know, so why not 100% That Dave Matthews vibes man something you.

Joe Quattrone 30:21
know something one

JM Guthrie 30:22
of the feed heat that Mr. Human showed were his noble shoes, several, you know, several iterations of this again. Anybody see that in the eminent bringing the current events that we didn’t do anyway see the current events about noble over the last 10 or so days?

Joe Quattrone 30:43
Is it acquired? Hopefully it isn’t some scandal?

JM Guthrie 30:45
is not acquired? It’s not it not a scandal? No. Not

Joe Quattrone 30:48
Not acquired, no scandal?

JM Guthrie 30:51
No, I haven’t seen the news. So there was this. There was this football player. And many consider him to be the greatest to ever do it as a quarterback, or number 12 for both the Patriots and the Buccaneers. Well, that guy depends on what Mahomes does this weekend, some more current events. You know, maybe that challenge of the goat becomes a real conversation because that dude’s gonna have three rings if they win this weekend. And he’s pretty young. So we’ll come back to that. But here’s Tom Brady, who decided to take his meat total, which was all the wellness that he was doing and all the nutrition and all the supplements, and he created this brand TV 12 starts to sell protein and different other mineral supplements, vitamins, etc. And then the dude’s like, Alright, my contract with UnderArmour is done. I’m going to create the Brady brand, which was basically just an apparel brand with his name on it, that he started using a lot of the same factories as what was creating the apparel for Under Armour when he was one of the main athletes there. And then he becomes the number one guy on CBS, CNN or Fox and a kick, what’s his name, Olson off the number one and then he just decides, you know what? I’m good with it not being me anymore. I’m going to sell TV 12 in the Brady brand, to nobles. So all of that was acquired by noble, my man who played in the Pebble Beach Pro Am last week, head to toe in no bull apparel, because well, he’s now one of the majority. He’s like the most significant minority shareholder in that brand. So that brand is going to continue to go up,

32:41
up, up, up, up , up big time. Go ahead and

32:45
Tom Brady partnership.

JM Guthrie 32:47
Tom Brady is doing it do that this

Kary Youman 32:50
the agent is doing it.

JM Guthrie 32:51
I mean, I think I’m actually pretty impressed by him. Right? Like I think if you look at all the different things that he’s in, he’s a pretty impressive guy. His golf swing is not great. But otherwise, a man like I think his business acumen is strong. He clearly is a leader of men. Yeah. He clearly has the right level of narcissism that he can create a brand with his own name on it, and then sell it to the nobility and not care. But yeah,

Joe Quattrone 33:17
I mean, good at doing it. Good. Well

JM Guthrie 33:20
done, Mr. Brady. Well, maybe

Kary Youman 33:22
he’ll be fighting

Joe Quattrone 33:23
fuzzy water when we do our first Super Bowl commercial. 10 years from now.

JM Guthrie 33:28
Yeah, there we go. The goat. Alright, guys, good to see you.

About the Hosts

JM Guthrie
JM Guthrie is a co-founder of the FUZZEE'ish podcast and is passionate about helping people explore the concept of MeTotal, which, at its core stands for living your best life through a refocused relationship with alcohol. Coming from a broad history in both the sales and the account side of digital marketing consulting, he has dedicated his career to partnering with the people he works with and the many nuances of productive customer engagements. Many of which center around his profound belief that life’s successes personally and professionally begin and end with the strength of relationships. A proven leader, JM fosters winning environments characterized by collaboration, commitment, and transparent communication. Outside of work, he is excited to support the new ownership and revamped energy around the Washington Commanders while spending time with his wife and three kids in the DC suburbs.
Joe Quattrone
Joe Quattrone is the founder and co-host of FUZZEE'ish podcast, dedicated to life optimization through temperance and an alcohol-free lifestyle. His journey in well-being was influenced by his experience in marketing and brand development, including a decade with internet icon Gary Vaynerchuk and six years in automotive social media, launching Audi of America's social presence in North America. As the founder and CEO of Quattrone Brands, he is shaping brand identities and marketing strategies for numerous clients. Joe resides outside Nashville, Tennessee, a devoted husband and father of four, balancing professional ambitions with family responsibilities, promoting a holistic approach to life.


Kary Youman
Kary Youman, co-host of the FUZZEE'ish podcast and a guiding force at Gold Star Senior Advisors, stands as a living testimony to transformation and resilience. Following a life-altering Vipassana meditation retreat in 2008, Kary overcame addiction and reoriented his life around the principles of mindfulness and mental well-being. Today, as a Mindfulness-Based Stress Reduction (MBSR) facilitator, he creates safe spaces where others can embark on their own journeys toward mental health.

With a deep-seated commitment to financial wellness, Kary goes beyond just offering policies. He builds enduring relationships, providing tailored solutions that meet individual needs, securing peace of mind for families nationwide. Through sincere and dedicated service, Kary has earned trust as an advisor, not just offering insurance but also promising security, empowering people to live fully, with a fearless embrace of life’s precious moments.

Outside of his professional endeavors, Kary is a family man with a love for golf and a mind that finds joy in the strategic world of chess.

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